In a marketing book that I’m reading, I learned something that you might find interesting… the story of how Nike developed it’s logo.
The story goes that the company commissioned a contractor to develop a number of logos, then asked customers to vote on which they liked best by checking a box. The only problem was that no one liked any of the logos, so in desperation, the founder ticked the only box with no accompanying logo – which from then on became the Nike swoosh.